
Search Is No Longer Search: How Gemini, ChatGPT, and Perplexity Are Rewriting SEO – and the Skills We Now Need
For twenty years, SEO has been a predictable game: keywords, metadata, backlinks, domain authority, and content optimization.
Today, that entire model is being rewritten.
With Gemini, ChatGPT Search, Perplexity, and a new generation of AI-driven retrieval models, users no longer “search.”
They ask, and they receive a synthetic answer, often without ever visiting a website.


